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Welcome
We are celebrating some great client successes from 2011, including reaching a social media profile of 15,000 likes / followers for Mahindra Homestays.
This issue we share some marketing tips and ideas for 2012 as well as other client news and updates.
The Dot Tourism Team |
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With the start of the new year it's a great time to have a fresh look at your digital marketing plans for the next 12 months. We've come up with a list of seven marketing resolutions to consider.
So plan an SEO audit for your site, make the most of your social media profiles and increase your content inventory, amongst other strategies to adopt. If you have any resolutions you think we should add to our list let us know on Twitter @dottourism and we will add the best suggestions (with full credit) to the post. |
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We were delighted to see client Mahindra Homestays reach 10,000 likes on their Facebook page and 5,000 on Twitter
in December. We have added to their social media portfolia this week with a Google + page and look forward to reaching a new social media audience on this platform.
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Working with Cellet Travel Services we are delighted to have been given the go-ahead to manage an email marketing campaign for Essex Inn, Chigaco. The first newsletter will be going out this month so keep an eye on our Twitter for a sneak design preview soon. |
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Two key elements of search engine optimisation is that firstly content is king, and secondly people need to link to your content. Developing a relationship with guest bloggers is mutually beneficial and can help you achieve both linking and content development goals. |
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We are just completing our 6-month SEO project for Footprint Travel Guides. We are really pleased with the results: Organic traffic is up by 28.64%, non-brand keyword visits by 43.01% and incoming links by a huge 442.8%. It's been a pleasure working with the fantastic team at Footprint and look forward to future projects together.
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We've recently had the opportunity to revisit our Within Warwickshire website which we launched last year in partnership with Blue Sail
. We've been looking at increasing the prominence of the accommodation search and booking function on the site and you can expect to see some changes to the site soon.
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We've just released our first email for new client SriLankan Airlines
last week. We were asked to put together a campaign targeting affluent UK consumers interested in long-haul travel and designed an emarketing campaign and landing page to drive registrations to an online competition with the key objective of building a consumer email database to be used for remarketing. Read the case study. |
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