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Welcome
In this issue's round-up we are excited to let you know about our campaign for new client SriLankan Airlines as well as sharing some recent client successes.
We also share some great tips on minimising loss to your email database by using unsubscribe surveys.
The Dot Tourism Team |
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We are really excited to have been appointed to run an email marketing and landing page optimisation campaign for SriLankan Airlines.
We have sourced a targeted list of 400,000 consumers in the UK who meet our selected criteria. We will be reaching out to them over three emails promoting Sri Lanka as a destination and highlighting the airlines convenient direct flights from the UK. We are just starting on the design and content development phase of the project so keep an eye on @dottourism on Twitter for some preview screenshots soon! |
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It has been a busy month for email marketing with several broadcasts for our USA based clients including Colorado, Kissimmee and Visit USA. In particular it is great to see a 115.7% increase in the Visit USA click through rate over the last 6 months. Find out more about our email marketing services.
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With Christmas round the corner it was a good time for an update to Highland Safari's gift voucher page. This has been redesigned in line with other site changes over the last 12 months making it easier to buy vouchers for their excellent range of safaris. A great and unusual Christmas gift! |
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Your database is one of your most valuable commodities. In our latest blog post we look at how you can minimise loss to your database through email unsubscribes by setting up an exit survey. |
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In addition to our SEO work we have been helping Footprint Travel Guides with their social media strategy. We've implemented a campaign to grow their Twitter followers and increase the volume of communication. We've already seen a 20% increase in followers in the last couple of weeks!
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Dominic contributed to TTG's latest luxury magazine with some advice on email marketing. Check out the article online (pages 52-54). In his regular column he looks at the benefits of giving your marketing materials a digital makeover
before the next WTM. Check out the column archive.
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Mahindra Homestays have seen a huge 260% year on year increase in organic traffic to the main website following our ongoing SEO work and the site relaunch in August. The India Travel Blog
we manage for them has seen a 55% traffic increase year on year and we have recently started a new campaign working with guest bloggers. We have a whole series of post exchanges lined up for the next couple of months helping to increase the blog's link inventory and generating a lot of social engagement. |
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