Launch of daytripfinder.co.uk - things to do reviewed by you

After many late nights we're excited to launch our very own unique website - daytripfinder.co.uk.

This is the place where tourists, travellers and daytrippers share their views on days out. Please send us any feedback or even better, sign up for free and start exploring. Find out more or take the tour.

We're starting with the South East and have added over 600 attractions and plan to roll out other regions. Focusing on one region will allow us to act quickly on feedback. Images and content are being added all the time.

Finally, we'd like to introduce Snuffles, our site mascot who will mooch around the pages. He's a reliable hound with a refined nose, able to sniff out a great day trip. Visit www.daytripfinder.co.uk

Countryside 2010 - Excited to be involved with this pioneering campaign

Countryside 2010 is a two week event showcasing the many ways of enjoying the countryside of South East England through a range of recreational events and activities.

We are delighted to have been chosen, after a competitive pitch, to create the identity, website and supporting online marketing activities. We have created a temporary site for organisers and the main site is currently in development. More details on this exciting campaign and a closer look at the website on our next newsletter.

Highland Safaris - Improved conversion rates lead to 300% increase in web enquiries

Since we redesigned the website for Highland Safaris in 2008 online enquiries and bookings have increased by over 300%. We're looking forward to applying our experience and techniques to further optimise the conversion rates.

We have also managed to reduce the bounce rate from 65% on the previous site to 25% with the redesign.

World Travel Market 2009

The World Travel Market is nearly upon us and we're looking forward to meeting a number of our clients and prospects. We plan to attend on Tuesday 10th and Wednesday 11th. Please drop Dominic a line if you would like to meet. He'll also be attending the Travel BlogCamp on the Tuesday evening.

From the blog: A/B testing for email marketing

We manage numerous email marketing campaigns for our clients, either directly or working closely with travel PR and marketing agencies.

As well as consumer targeted emails these also include a number of campaigns reaching out to the media and trade. For the latter we’ve found short stories with images and 'read on' links help set the emails apart from ones with reams of text and uncompressed images.

We’ve talked before about the importance of a subject line to stimulate interest to open the email.

Something we’ve been implementing more of late is A/B testing for subject lines. Two subject lines are created – a subset of the subscriber list receives Subject Line A, another subset receives Subject Line B